Adelaide designer Jaimie Sortino releases gowns inspired by flowers

Originally published by The Advertiser
Author: Anna Vlach
Picture: Tricia Watkinson

HOMEGROWN couture designer Jaimie Sortino is going back to his roots with a new collection of organic couture gowns called Hymn to the Flora.

The 27-year-old from Adelaide has given The Advertiser an exclusive first look at one of the dresses in the 12-piece range inspired by flowers.

A celebration of the hydrangea, the floor-length strapless gown was worn by Ashley from Finesse Models Australia at East End Flower Market.

Fashioned from petals — hand-cut and handsewn from deep lilac silk satin — chantilly lace and organza, it took about two weeks to create.

Sortino, whose dramatic raw designs won him the 2010 Adelaide Fashion Festival’s Emerging Designer Award, said Hymn to the Flora was like coming full circle.

“I did a 360 … the collection has a bit more texture, it’s organic and theatrical,” he said. “It’s a tribute to flowers and their organic beauty.”

To be officially launched at the Adelaide Fashion Festival, which runs October 19 to 23, the collection will also be shown the following week in New York.

Sortino, who has dressed singers including Delta Goodrem, Dannii Minogue, Lucy Durack and Jemma Rix, has recently returned from a State Government trade mission to India, where his eponymous label was showcased at the Taj Mahal Palace.

Jaimie Sortino will be on show at the Adelaide Fashion Festival in Runway 4: Couture Culture on October 21.