Adelaide Fashion Festival 2016 officially launched

Originally published on The Advertiser
Author: Anna Vlach
Picture: Mark Brake

IT’S in the bag — South Australia is putting its stamp on the style map with a bigger, bolder Adelaide Fashion Festival.

The October 19 to 23 festival’s campaign was officially launched last night with an invitation-only parade for 230 guests at SAHMRI.

Both labels showcased have an SA-connection: Alyce Tran, who is the co-founder of Sydney-based monogrammed handbag and accessories brand The Daily Edited, was born in Adelaide, and Acler is by local fashion designers Julia Ritorto and Kathryn Forth.

Started in 2008 by Norwood, Payneham & St Peters Council, the festival is now run by the State Government, which invested $2 million to move it into the city.

While last year’s four-day program had 18 events, the 2016 festival will have 20 over five days.

Half will be runway shows in Victoria Square, including two different parades by Adelaide couture house Paolo Sebastian.

“The Adelaide Fashion Festival runway is going to be jam-packed with the hottest trends, Adelaide’s ‘it’ designers and cool styles that everyone will want to wear,” festival creative director Chris Kontos said.

Details of and tickets to 10 events are on sale at adelaidefashionfestival.com.au