Bright future on show for Adelaide Fashion Festival

The future of Adelaide’s fashion industry took over the Adelaide Fashion Festival runway yesterday with a TAFE showcase and children’s show.

Adelaide Fashion Festival, presented by Mercedes-Benz Adelaide, highlighted young creative talent and ambition yesterday through two unique runway productions that were well received by the crowd.  The Premier’s Design Award was also presented at Fashion’s Future: TAFE SA student showcase, with two winners named for 2016; Maria Panetta and Anthony May.

TAFE SA Educational Manager of the Creative Arts programs Sean Parsonage said the Premier’s Design Award and runway show was a great celebration of a growing industry.

“At TAFE SA we’re incredibly proud to have a role in the development of these designers – and the fact that fashion is now one of our fastest-growing programs is evidence that wouldbe designers consider our training is valuable in helping them prepare for exciting, challenging careers in fashion,” he said.

“It’s vitally important in shining a very bright spotlight on the emerging designers we’re training and guiding at TAFE SA.”

Adelaide Fashion Festival event manager Robyn Ingerson said the winners were chosen for innovative designs, Anthony demonstrating a strong understanding of commercial glamour and Maria for fantastic construction and draping.

“I’m so excited that I actually won the Premier’s Design Award,” Anthony said.

“(I entered because) I wanted to show what I could do. Any opportunity I see, I take it.”

Maria, who is moving into fashion design from engineering, was equally excited.

“For me (winning) is really important. This for me is opening doors and and learning about a fabulous industry,” she said.

“(I look forward) to learning and absorbing all of it. There’s so much I’ve still got to learn.”

The Premier’s Design Award was introduced in 2015 to provide a platform for the next generation of designers to work with industry leaders and the opportunity to win a 12month mentoring program to kickstart their career.

This year the students were required to design a spring/summer streetwear look using denim, donated by RM Williams, and finalists worked with local designers including Julia Ritorto (Acler), Carmen Dugan (Keepsake the Label), Paul Vasileff (Paolo Sebastian), Helen Heithersay (Elizabeth V) and others. The Fashion’s Future event was fully produced by TAFE SA students from various disciplines including fashion design, live set design, event management and more.

The second show of the day, the AFF Kids Runway produced by Mostly Kids Model Agency and Academy, was fun, colourful and full of action.

The show opened with four children in Mercedes-Benz pedal cars racing down the runway. Dance moves, balloons and big smiles lit up the runway for the show that featured outfits from local designers Kidsagogo, Alfie, Eve Jnr and Letters & Numbers.

Additional looks were supplied by leading Rundle Mall retailers including David Jones, Country Road, Witchery and Pumpkin Patch, and Qingdao designer Michael Zhang and his label Khunone.

Two runway events were held at Glenelg, managed by the City of Holdfast Bay, that showcased glamorous summer and cool streetwear styles. The Pari runway was held at Marina Pier, giving guests a spectacular view of the water while the Lex the Label streetwear show was held in Moseley Square.

The evening closed at the Art Gallery of South Australia for the sold out A Night Of Fashion, where Strateas Carlucci, Georgia Alice, Aje, Carla Zampatti, Bianca Spender and Dion Lee looks were presented.

The dramatic setting of the lower gallery and the high fashion looks were enjoyed by the fashion-forward crowd along with wines from Deviation Road, Fox Gordon and Wicks Estate.

Adelaide Fashion Festival closes tonight with two sold out Paolo Sebastian runway shows, the first featuring international supermodel Coco Rocha.