Coco Rocha ready for Adelaide Fashion Festival

International modelling heavyweight Coco Rocha will join the Adelaide Fashion Festival, presented by Mercedes-Benz Adelaide, to experience Adelaide design and style first-hand.

The Canadian-born supermodel will spend four days in Adelaide attending runway shows as an official guest of Adelaide Fashion Festival (AFF), which starts today.

Rocha will also have the opportunity to meet local designers and models and explore the sights of Adelaide and beyond.

Rocha, 28, has dominated the modelling industry for more than 10 years, gracing covers of Vogue, Harper’s Bazaar and Elle around the world.

Considered the “queen of posing” by editors and industry identities, Rocha is an authority on catwalk, campaign and editorial shoots, favoured by labels such as Zac Posen, Jean Paul Gaultier, Versace, Prada, Balenciaga, Dior and more.

Rocha’s social media following tops 17 million worldwide, and in 2013 she used this considerable platform to influence the creation of new laws protecting underage models.

“It’s a thrill for my family and I to come visit (Australia) once again this week and experience for the first time the sights, sounds, foods and fashion of beautiful Adelaide,” Rocha said.

“I’m looking forward to watching and supporting some amazing local talent at the Fashion Festival and doing a little exploring on the side!

“Australia has always been one of my favourite destinations.”

Today Rocha is co-owner of NOMAD MGMT modelling agency, a designer for signature women’s wear label CO+CO, an author and television personality. She is an advocate and mentor for newcomers to the modelling industry, and her book Study Of Pose catalogues over 1000 unique poses.

Adelaide Fashion Festival creative director Chris Kontos said Coco was a force in the world of fashion and her involvement in the festival would be a significant win for local industry.

“Coco is smart, stylish and social media-savvy – we are ecstatic that she will join us at the Adelaide Fashion Festival Runway in 2016,” Kontos said.

“Her reach and influence is immeasurable, and more than that she is passionate about supporting new talent, new experiences and discovering new places, I’m sure she will love Adelaide.”

Adelaide Fashion Festival is a celebration of innovative South Australian design and style. With 20 events – including 10 designer runways – over its five days, the festival highlights the state’s broader creative industries including hair and makeup, graphic and visual artists, artisan designers, wine, food, music and more.

The festival kicks off today with lunch with daring entrepreneur, Lisa Messenger – founder and editor-in-chief of Collective Hub and CEO of The Messenger Group.

The debut of the AFF Runway for 2016 is tomorrow night with Runway 1: BNKR at 6pm in Victoria Square.

For more information and to book tickets: adelaidefashionfestival.com.au