Since its inception in 2011, Keepsake the Label has provided a directional take on traditional forms of evening wear. The brand has developed from alternative party wear into luxury, sophisticated occasion wear. Producing eleven collections annually, Keepsake continues to celebrate strength and femininity through fashion.
The recent introduction of a range of intimates further complements the brand’s position as a leader in luxury and indulgence – offering the Keepsake girl a complete experience when she wears the label.
Keepsake Head Designer Carmen Dugan has grown with the label since its beginning, seeing it blossom into a strong representation of modern femininity by finding “the right balance between detail and simplicity in each garment”.