The Fifth Label

At its core, The Fifth Label emanates versatility. Through its use of original prints and an accessible colour palette, The Fifth supports a laid back sensibility to clothing with a focus on quality and wearability. With its monthly range of pared back essentials to statement pieces, styles from The Fifth form the cornerstone of any wardrobe.

The concept for The Fifth Label developed from a recognized demand for price-pointed everyday essentials that still maintained design integrity and reliable quality. This ethos created a brand that is effortless, adaptable, affordable and – in a word – cool.

Head designer Amy Hicks says it’s nice to be able to give a new twist to casual dressing by offering things like placement prints on tees, relaxed-fit dresses or easy-wearing denim. The Fifth girl is a bit of a tomboy, but still girly at heart.