Go behind the scenes of our 2017 campaign shoot, starring Akiima. #AFF17
The look for Adelaide Fashion Festival 2017 is inspired by modernist abstract artists and Adelaide’s energy around innovative design.
Jaimie Sortino was handpicked to show his Hymn to the Flora collection at Indonesia Fashion Week.
Experience Paolo Sebastian’s journey from Adelaide to Paris. A dream come true for designer Paul Vasileff to launch his exquisite collection, Gilded Wings, in a private showing during Paris Haute Couture Fashion Week.
Just a few weeks after jetting to Paris to walk for Saint Laurent, Adut Akech graced the runway for AFF in 2016.
International model Coco Rocha graced the runway for Adelaide couture designer, Paolo Sebastian. #AFF16
One of the trailblazing models across the AFF Runway in 2016, Gemma *is* the future of fashion.
She's walked in Milan and Paris for some of the biggest names in fashion, and now Lily "Super" Nova is home for #AFF16.
See photos from the opening night event of the 2016 Adelaide Fashion Festival, held at Tandanya National Aboriginal Cultural Institute. #AFF16
Photos from the 'Daring and Disruptive' Lunch with Lisa Messenger on the opening day of the 2016 Adelaide Fashion Festival. #AFF16
See photos from the Connecting China Workshop. An exclusive view into expanding businesses into China was discussed by those who know it best.
See photos from the first #AFF16 Runway - BNKR, including the newest collections from Finders, Keepsake The Label, The Fifth Label, C/MEO COLLECTIVE and Jaggar Footwear.
Australian Fashion Labels leads the way opening the AFF Runway with a bang. Watch the full runway here.
Presented by the Adelaide Fashion Festival, A Night Of Fashion at the Art Gallery is a marriage between Adelaide’s art and fashion communities.
Norwood Parade was alive with live music, local markets and runway parades. Browse the gallery to relive the event.
Styled by Nicole Bonython-Hines, these designers brought an international feel to the new classics of contemporary women's fashion. #AFF16
This runway featured industry leader Liza Emanuele with her ready-to-wear and couture gowns. Watch the full runway here.
The Fashion Insiders' Breakfast was the place to be meet some of the best in the business of fashion, art and design.
Adelaide's favourite long lunch returned for the 2016 Adelaide Fashion Festival. #AFF16
Breaking through as the new guard of contemporary women’s fashion, this runway was styled by Nicole Bonython-Hines
Watch the full runway of Runway 3: The New Classics here.
Drama, romance and elegance; the runway reflects the history of couture styled by Adelaide’s creative queen Mia Gambranis.
Watch the full video of the AFF Runway 4: Couture Culture here.
A group of up and coming South Oz Designers gathered in Victoria Square to present their selection of tomorrows fashion.
Discover the latest collection of our local and very successful designer Pari, which features a unique blend of designer dresses, beautiful jewellery, accessories and cultural pieces.
Adelaide’s modern brat pack are breaking all the fashion rules and designing exactly what they want to wear and see on the streets.
Watch the full runway of Runway 5: Ready To Wear here.
Lex the Label's urban style, sophisticated yet simplistic, was celebrated through an amazing combination of creative and performing arts, as well as skate demonstrations.
Purchasing an item from Tiff Manuell is becoming a common practice for those from Adelaide and around the world, but not many get the experience how they are made. Tiff's Opens Studios takes you into her world of creativity.
AFF Kids Runway presented by Mostly Kids Model Agency and Academy celebrated our youngest catwalk stars and future style icons in a high-energy show.
Presented by TAFE SA students from a variety of disciplines, this runway showcased the work of some of the most promising within the industry.
Paolo Sebastian - Spring / Summer 2017 closed AFF16 with a stunning collection 'Wildflower'.
As the closing sell out show for AFF16, Paolo Sebastian surprised Adelaide with a whimsical wonderland.
As the final runway for AFF16, Paolo Sebastian closed the festival in extreme style. Watch the full runway here.
See the Smith Street photo shoot from our winning team.
The Adelaide Fashion Festival presented by Mercedes-Benz Adelaide is a celebration of innovative South Australian design and style. Watch the 2016 Adelaide Fashion Festival TVC.
2016 Adelaide Fashion Festival program launch, held at the SAHMRI on Tuesday 9 August 2016. Photos by Meaghan Coles Photography.
Peek behind the scenes of our 2016 Campaign fashion shoot...
Watch a short film of the launch of the 2016 Adelaide Fashion Festival presented by Mercedes-Benz Adelaide.
SheShopped caught up with the women behind SIG The Label, Sylvy Earl, and Casper & Pearl