SWOP is a vintage and second hand clothing store inspired by the vintage exchange culture of North America. Swop is built around ideas of sustainability, affordability and anti-waste. The goal is that each garment at Swop is given a second (or third, or fourth) life beyond its original owner. Local community sits at the heart of Swop’s ethos – not only are the garments sourced, swopped and sold entirely within the community of local customers, Swop also strives to foster partnerships with likeminded organisations such as not-for-profits and young creatives.
A key part of the swopping process is having an ongoing discussion with customers around consumption practices and driving more sustainable consumption is at the heart of the project.