The Daily Edited/TDE joins Adelaide Fashion Festival

The Daily Edited/TDE joins Adelaide Fashion Festival

Luxury accessories brand The Daily Edited joins Adelaide Fashion Festival presented by Mercedes-Benz Adelaide in 2016 both on the runway and in person.

Alyce Tran is the Adelaide-born co-founder of The Daily Edited (TDE), one of the world’s most sought after and affordable accessory labels.

TDE leather goods will be featured in the Adelaide Fashion Festival, in particular Runway 3: New Classics on Friday 21 October alongside fashion from Acler, Naomi Murrell, Elizabeth V, Good Studios and millinery from Sylvy Earl.

Tran will also be a key panellist of the Fashion Insiders’ Breakfast – an engaging panel discussion providing insight into the dynamic fashion world, held also on Friday 21 October. She will be joined by fellow Adelaide ex-pats, creative Tania Debono of The Writing and Tiff Manuell of Tiff Manuell.

Tran said she was excited to be part of the Adelaide Fashion Festival.

“I grew up in Adelaide and my parents still live in Adelaide, I love Adelaide, the ease of getting around and the new hip restaurant and bar scene that I am very excited about,” she said.

Next month TDE will launch its Adelaide base, a concession store in David Jones, Adelaide Central Plaza.

“Adelaideans are a discerning customer, looking for value and great design and I’m looking forward to serving them with TDE,” Tran said.

TDE started originally as a fashion and lifestyle blog two years ago. It grew into an apparel label as a “passion project” for Tran and her business partner Tania Liu, both of whom were previously lawyers.

Monogrammed accessories including leather bags, wallets and compendiums are now the core product of TDE, but there is always room for growth and change.

“You never know, now that we have learnt so much about manufacturing, scaled up our business we might be better equipped to deal with a clothing range,” Tran said.

“I personally would love it but probably not leather clothing!”

Adelaide Fashion Festival creative director Chris Kontos said TDE was a fantastic example for Adelaide designers and businesses to aspire to.

“TDE is a cool and clever brand that brings something new to customers while displaying effortless style,” he said.

“TDE will be right at home at Adelaide Fashion Festival.”

To follow the lead up of the Adelaide Fashion Festival presented by Mercedes-Benz Adelaide follow @adlfashionfest #aff16.
Media enquiries:

Candice Keller
Events PR Manager
Events South Australia
candice.keller@sa.gov.au | 0439 442 800