AFF’s spring trend report

Spring is well and truly here, and with that you may feel the need to add a few new items to your closet.

So, what’s in style as the sun starts to shine?

Let us tell you.

Frills & ruffles

From soft and subtle to a daring statement, our love for frills and ruffles has been taken to the next level this season.

Lace to love ~ shop the Timeless Top in red. #KeepsakeTheLabel #Seeker

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Statement sleeves

The bigger, the better! Puffed sleeves, bishop sleeves, balloon sleeves, and bell. We love them all.


To quote the great Meryl Streep inย The Devil Wears Prada, “Florals? For Spring? Groundbreaking.” But each year we keep coming back to it and when you see gorgeous styles like these, we know why.

Summer in Sardinia with the incredible @jcseelenmeyer @izisimundic XXX

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Everyone knows we’re a sucker for a pretty pastel, especially when we’re all starting to dress in them head-to-toe!

@jessie_khoo rocking the baby pink feather jacket | #friothelabel

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The belt bag

We can’t deny it any longer… The bum bag is back and, quite frankly, we are loving it. Paired with your everyday jeans and tee combo, or dressed up when you’re about to hit the town… either way, you’ll be looking fabulous.