Binny is an Australian contemporary women’s fashion brand renowned for original design, beautiful prints and quality details.

Founded in Sydney in 2008 by Belinda Watson, ‘Binny’ as she is affectionately known, has grown her namesake and now Adelaide based brand into the perfect east-south coast hybrid with an aesthetic that charms the coast, the country and the city.

Originally created to satisfy an opportunity in occasion dressing, Binny now focuses on two seasonal collections annually that each tell a memorable tale. Each edited range is paired with personal and inspirational descriptions of all 50+ pieces that link together to share a specific story and celebrate life’s moments, no matter how big or small the occasion.

Binny has become iconic for using unique prints and imaginative patterns every season which are balanced out with exquisite fabrics like broderie anglaise, silk crepe, soft leather and 100% Australian Woolmarked merino. Pieces are always punctuated with perfectly placed details like natural wooden buttons, grosgrain ribbon trim, lace hems or oversized pockets and ties.