The gorgeous gowns of GretaKate

Ahead of next week’s Couture Culture presented by Burnside Village runway, we spoke to the lovely Greta Rumsby from GretaKate to discover her journey into bridalwear and couture gowns.

After joining AFF back in 2011, Greta’s gowns continue to light up our runways and this year’s garments are going to be no different. Her upcoming collection promises to be the perfect, modern mix of sleek and sparkly.

We can’t wait to see it!

Have you always wanted to design wedding gowns?

No! It was actually never my plan. I always wanted to have my own label and create things. It wasn’t until I had several bridal gown requests from friends that I thought, ‘maybe I’ll put a bridal range together.’ I had a good response from that very first range and from then on, I haven’t looked back. We have just finished our fifth collection. I couldn’t imagine doing anything else.

How did your journey as a designer begin?

In 2010, the year after I finished TAFE, I started GretaKate. I think sometimes, the more naïve you are, the more risks you take without knowing it! I was working a couple of jobs as well, which I guess was my safety net [plus] I also had youth on my side. I started GretaKate with a casual range that I sold through trunk shows. It did quite well, but to get the momentum going, I organised a fashion parade to launch my brand and I entered an emerging design competition where I was lucky enough to meet Liza Emanuele. I guess it was one of those moments where I was in the right place at the right time and Liza offered me a job as her personal assistant. I learnt so many valuable skills working with her for two years. It gave me the hands-on experience and confidence to launch back into my own label fulltime.

Running your business is always going to be a rollercoaster ride, but if you surround yourself with the right people, you enjoy the ride and the thrill of it.

What will we see from GretaKate on the Couture Culture presented by Burnside Village runway?

Every year I feel a bit of pressure to produce a collection better than the last, and I often leave the designing until quite close to the deadline. But this year, I had a different approach. It has been designed throughout the year as the designs came to mind and I couldn’t be happier of our collection ‘Mirror, Mirror’. I’ve kept it young and fresh with a few sleek, clean-lined gowns as well as a few sparkly show-stoppers… and of course, our signature black gown.

Where did the inspiration for your upcoming collection come from?

My greatest inspiration comes from my clients. A lot of these recent designs are named after and inspired by past clients – developed as couture designs, but slightly reinvented with different fabric or slight detail changes. I also find a lot of inspiration when sourcing laces and embroideries. I love draping new fabrics on a mannequin to bring my sketches and final designs to life.

What comes first for you – the fabric or the sketch?

I’d usually always say the fabric, however designing this new collection I was sketching throughout the year as designs came to mind. As far as designing collections, ‘Mirror, Mirror’ has definitely been the easiest. Creativity can come at any time, so by having a sketch book at hand, I never forget those late night crazy ideas.

What’s your favourite part about designing wedding and couture gowns?

I love working with my clients – I love making them feel wonderful on their special day and I love the experience we can create here – a special, memorable experience. I also love working with the beautiful fabrics and my seamstress, Taylor. It’s a job that’s never boring, it gives me a lot of satisfaction.

Any advice for brides-to-be?

Stick to what you feel good in and don’t be influenced by too many extra opinions from others. If you feel amazing on your wedding day, you will look it and that is what is important.

See GretaKate’s latest collection at the upcoming Couture Culture presented by Burnside Village runway. Buy your tickets here.