The Adelaidian talks East End shopping

With spring in full swing, there’s a distinct buzz in the atmosphere and that’s not just coming from the swarm of bees in your garden. Wardrobes are coming to life with spring/summer clothing and we are seeing plenty of bright colours, bold prints and feminine florals flood the streets.

Having spent some time up at Adelaide’s East End over the weekend, we thought we’d pay a visit to our favourite retailers in the area and put together some outfits to showcase the best of spring fashion. See our photo diary below for some much needed AFF #outfitinspo!

And if you love fashion and the city’s East End, why not check out East End Social presents Vogue Festival Wrap Party – an afternoon of cool tunes, cocktails, food and wine awaits, plus a runway show featuring sass & bide, Morrison, Harvey the Label, SABA and more.

Harvey the Label

We’ve had a long-standing relationship with Harvey the Label and have always been a fan of the collections. Owner of the label, Mim Harvey, is a local fashion guru who is always seeking to offer Adelaidians the latest trends and fashion-forward looks for less.

Up until this year, Harvey the Label was based online, however 2017 saw the ever so exciting opening of its very own brick and mortar store on Rundle Street. A sleek, minimalist interior and aesthetic clothing colour palette makes the store an absolute treat to visit. The lovely Mim is always up for a chat too, which makes the shopping experience so much more enjoyable!

Together with Mim, we curated four fashionable looks to showcase the following spring trends:

  • Spring romance with lace, floral embroidery, skirt ruffles and flowing flare sleeves
  • Polka dots
  • Statement sunnies

Miss Gladys Sym Choon

Miss Gladys is conveniently located next door to Harvey on Rundle St, and is without a doubt one of Adelaide’s go-to fashion emporiums. Its quirky fitout is reminiscent of a vintage op shop, with funky neck scarves, bodacious sunnies, a range of chunky jewellery and, of course, loads of statement garments decorating the space. We always find ourselves getting lost in Miss Gladys and coming out with a bunch of hidden gems.

Popping into the store over the weekend, we restricted ourselves to an outfit each (yes, this was incredibly difficult) and picked out the following trends:

  • Fabulous fur
  • Statement sunnies
  • Spring romance with floral prints, flowy chiffon material and lace
  • Polka dots
  • Big sleeves

Leonard St

We’ve also worked with Vardon Avenue’s Leonard St before and simply cannot get enough of their unique range. Owner Amanda McCarthy actually has a background in Ceramic Design and Sculpture which comes through quite strongly in her flattering, tailored designs and bold colour palettes. As for the notable prints, Amanda begins the process by hand-drawing each design, leading to rather imaginative results such as the sloth print (a personal fave of ours) or the tropical Hawaii prints.

As Leonard St is very well known for this niche style of design, we decided to showcase less of the prints and more of the block colours, neutrals and basics, just to show just how versatile the brand truly is. The following SS17/18 trends we picked up at Leonard St were:

  • 60’s revived with neck scarves
  • Bright block colours
  • Wrap dresses and tops
  • Sparkles

Words by The Adelaidian.